It was 1989 when Lufthansa has unveiled a new livery and it introduced the famous "Spiegelei" (German for fried egg). Now, in February 2018 at a big event, there was another new livery and it was a change. No more yellow and no more fried egg, a huge disappointment for many planespotters and Avgeeks. Only now, almost four months later, Lufthansa revealed some other design options they had for their new livery and the man behind the livery is discussing the choices they made. In an interview, head-designer Alexander Schlaubitz discussed some of the concepts.
This was a huge discussion in the past few days as a German journalist had posted a picture of a new livery on Twitter of a major airline. Everybody was guessing but it soon became obvious, that this was just another livery concept for Lufthansa.
The designer commented on this design: The huge "Lufthansa" on the side of the plane was too strong for the company as they want to position themselves as a premium airline. The mix of white and blue in contrast with the Lufthansa-banner made for a great contrast, but the overall design is too generic.
This design is dominated by yellow which is an interesting combination but doesn't show Lufthansa's premium brand to customers. It was soon clear to the designers that they would separate the two colors attributed with Lufthansa, blue and yellow, which is the reason why...
also didn't make it.
The shape of the design on the tail was too strong and the mixed colors were too colorful to be representing a premium airline. Another reason why this design wasn't chosen was the too-small crane on the tail of the plane.
The designer admits that this design is very interesting with the crane flying free around the aircraft and wrapping around the body of the airplane. Ultimately this design lacked the circle around the crane and some perspectives made the crane not looking like a crane, messing with Lufthansa's identity as a premium brand and their symbol.
The final design was chosen for its simplicity and its resemblance to a premium brand. One reason for this design was the contrast of the dark blue tail with the white body of the rest of the plane. Removing the yellow Spiegelei from the plane was a major step which was not easy to make but it was a step for good, according to the designer. Putting the yellow "Welcome"-sign next to the doors allowed Lufthansa to give their passengers a warm welcome with the color most of them attribute with Lufthansa.
Additionally, the designer admits that under some circumstances the blue looked almost like black which is why they've tested 15 different shades of blue under almost-real circumstances and had some other types on hand if the chosen blue was too dark. For the new livery, the blue is only a few shades brighter than the original but it still looks like a major leap.